Campaign Analytics

Understanding Cold Outreach Campaign Analytics in Lykoza

Lykoza provides powerful analytics to help you monitor and optimize your LinkedIn outreach campaigns. This guide walks you through the key metrics and insights available in the analytics dashboard for cold outreach campaigns.

1. Accepted Invitations

This metric shows the number of LinkedIn connection requests that were accepted. This reflects the total number of successful connections established through your campaign. Monitoring accepted invitations helps you gauge the effectiveness of your outreach strategy and profile optimization.

Acceptance Rate:
The acceptance rate, in this case, indicates how many people accepted your connection requests out of the total sent. A low acceptance rate could suggest the need for more personalized messaging or changes to your LinkedIn profile to appear more credible to potential connections.

2. Answered Messages

Once a prospect accepts your connection request, the next important interaction is whether they respond to your follow-up messages. The Answered Messages section tracks the number of replies you receive.

Improving your message content, tone, and the value proposition you offer may help increase response rates.

3. Actions Sent

This section provides a detailed overview of the actions you've taken as part of your outreach, including:

- Invitations: Tracks the number of connection requests sent.
- Messages: Shows how many direct messages you’ve sent after the connection was accepted.
- Follows: Indicates how many LinkedIn profiles you’ve followed.
- Visits: Displays the number of profile views.
- Message Requests: Tracks how many requests for messages (outside of connections) have been sent.




These metrics allow you to see the volume of actions and tweak your outreach efforts for maximum engagement.

4. Prospect Status

The Prospect tab shows the status of each connection request in the campaign. For each prospect, you can view:

- Current Step: The current action stage (e.g., "waiting to accept invitation").
- State: The delivery status of your connection request.
- Time: The exact time your invitation was sent.

5. Improving Your Campaign Performance

To increase your success rate with cold outreach, consider the following tips:
- Personalize Your Invitations: Generic connection requests often get ignored. Customize your message to show why connecting is valuable for the prospect.
- Improve Message Content: Ensure your follow-up messages offer value, whether it's a helpful resource or a unique insight. This can drive more responses.
- Analyze and Adjust: Use the data in the dashboard to refine your approach. If your acceptance rate is low, try tweaking your messaging or targeting.

By consistently reviewing and adapting based on these analytics, you can improve your outreach performance and build stronger connections.

Updated on: 14/09/2024